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Tim Campbell : This Is Real Life : Enterprise ™/ Text / Alpha Gougsa If you are aged between 16- 30 and have a business idea, but have no means of starting it up, Tim Campbell the first winner of The Apprentice, may just be the man to help you. Campbell is the brains behind the Bright Idea’s Trust, which aims is to create successful young entrepreneurs across the UK. The Cut caught up with the Apprentice winner at the launch of the scheme in Hackney, East London. How did the Bright ideas Trust come about? Working in Amstrad I used to get a lot of people asking me for advice about business, and I thought there must be a need out there not being met. By being taught by Sir Alan (Sugar) how business works, I realised how the power of mentors can really help people. I also saw how he could do good and do it through business. So I sought out an accountant, got some advice and guidance from experts, put the proposition together, built up a fantastic team of people around me. Now it’s all about us finding young people who are really passionate about certain areas and certain things and giving them the expertise and start up capital to get their businesses off the ground. What characteristics do you look for in a young person who wants to join the Bright Ideas Trust? When we are looking for young people, the first thing we look for is real passion. We’re not looking for the cleverest or the richest, we are saying to young people if you have the passion and the drive and you have a good idea that can make some money we’ll help you get that off the ground. How do you try to entice young people to join the Bright Ideas Trust? I think that young people are sick of being preached to about how they are a lost generation. We don’t believe in any of that. We believe that young people are the powerful next generation and they should be allowed with advice, guidance and money to follow their aspirations through. I’ll use the success of the beneficiaries of the Bright Ideas Trust to really highlight why young people should be a part of our initiative. What do you think young people have to offer that older people don’t? Young people have a unique insight into their own world. They know about new technology, or what’s going to be the new way of talking to each other. They are going to come up with the new ideas of tomorrow. They say that it’s better to start a business whilst young because it’s the time when you have the most energy you’ve got no fear and you’re not afraid to take risks. These are all of the qualities of an entrepreneur. With the issue of the credit crisis a lot of youth schemes are getting closed down due to the lack of consistent funding. Where do you think the Bright Ideas Trust will be in the future? The Bright Idea’s Trust is structured in the way that we don’t rely on governmentbacked bodies that could potentially back out due to a credit crisis. What we’ve done is partner with wellestablished companies such as Bank of America, which are robust enough to cope with these situations, to help us deliver our message of business. Is the Bright Ideas trust only going to be in Hackney? This is a London wide initiative. We want to help anybody from within London at the moment. Hackney is just the first borough that we’re partnering up with. Eventually over the next 2-5 years, we want to spread this over the whole of the UK. We want to be like Starbucks, every street corner you see one of us, and we’ll do that via a franchise model, just like the coffee shop. We want to get people who understand what we want to try and achieve, who have access to people in the local community. I don’t want to own everything, this is not about me. This is about young people who want to start their businesses. How can young people like me get involved in the Bright Ideas Trust? If you are a young person who has a good idea that can make money and needs support and guidance with, contact us at www.brightideastrust.com and fill out the online application form. For the full version of Alpha’s interview with Tim Campbell, check out Charge on the Community Channel.		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