Transport For Life ™/ Text /Paola Demarchi 25th January 2008
A little thought from each of us. A big difference for everyone.
Transport for London have improved young people’s access to sport and leisure, showing how everyone can benefit by the free oyster that children are entitled to. Whether you are under 11, over 16 or in University Transport for London are always making our travel easier and secure for everyone. From free travel up to the age of 16, or help give financial support for higher education students
offering up to 30% discount for students to what ever location you travel to, Transport for London is always on your side Ronnie and I went to Transport for London’s Press release on the new campaign that Transport for London has invested £1m, using posters
and a film created by Oscar-nominated British director Mike Figgis.
† Together For London. Directed By Mike Figgis †
The short film is being shown throughout cinemas across the Capital and the posters all around London. The aim is to encourage us young people and everyone who uses London tranpsort to consider our behaviour and look after our transport. The short film includes images of the poor behaviour that people do buses. Playing loud music, not giving a pregnanat woman your seat, eating food and littering the buses or even just speaking loud on our mobile phones, all in which we should have more consideration for as it affects those around us. Celebirites that went to support the event were Miquita Oliver, Simon Webb and Phil Daniels all who supported the new campaign and want the best for London tranport, as we all use it one way or another.
† The Cut's Paola Demarchi Interviewing Miquita Oliver †
Do we value our buses?
Not as much as we should, it is a fact we young people use London transport more then anyone else, we even get the privilege to have a free oyster until we are in full time education and under 16. Even if we go to university Transport for London offers us 30% discount. Our transport can only improve with the awareness of the people who use it and how we must consider our behviour and the affect it can give on others.
How often do we use the transport?
Everyday, if not everyday at least a few times during the week, the transport is always needed to get around; the buses and tube are the easiest ways to do that. It is cheap, quick, clean, and comfortable, it could even be said that our second house or car is a bus or the tube so why don’t we break the stereotype and stop giving people a reason to judge.
With this new campaign Transport for London are asking young people to stop and think about their behaviour and create a difference in the behaviour, to create a better environment.
Remember:
• People will judge don’t give them a reason to!
• Free travel is a privilege not a right!
• We all have our own personalities let yours be seen!